The student clearly outlines the topic of their study in the introduction, focusing on Ryanair's use of the point-to-point model and its competitive advantage in the European passenger aviation market. The research question is specific and relevant to Business and Management, allowing for a thorough investigation within the prescribed word limit. The scope of the research is appropriate, and the student effectively integrates various business management theories and tools, including SWOT analysis and Porter's Five Forces. However, the essay's title needs revision to reflect a more analytical approach, and the methodology section lacks a discussion of the limitations of the sources used, which is essential for critical evaluation. Overall, the student's work demonstrates strong academic research skills and a comprehensive understanding of the topic.
