The student outlined the topic of their study effectively at the beginning of the essay, clearly establishing its aim by focusing on HYBE Corporation's role in the K-pop industry and its strategies for boosting brand loyalty. The research question posed is specific and relevant to Business and Management, allowing for a detailed exploration of a significant business issue within the constraints of the essay. The student integrated various business management theories and tools, demonstrating a high level of academic research based on credible secondary sources. However, the student did not include a title for the essay, which detracts from the analytical nature of the work, and failed to outline a consciously planned methodology for their analysis.
