The student effectively outlined the topic of their study at the beginning of the essay, clearly stating the research question and its significance. The title promotes an analytical approach, focusing on the extent to which IKEA's retailtainment strategies enhance brand equity, which is specific and relevant to the field of Business and Management. The research question is well-defined, allowing for detailed exploration within the constraints of available resources and time. The essay is primarily based on secondary sources and integrates relevant business management theories, demonstrating high academic research skills. However, the student did not provide a clear outline of the methodology, which is a necessary component for addressing the research question effectively.
