The student outlined the topic of their study at the beginning of the essay, making its aim clear to the reader by focusing on Amazon's marketing mix strategies and their contribution to early success in net sales. The topic is specific and allows for in-depth exploration, while the research question is also clearly articulated and relevant to Business and Management. The student integrated business management theories and analytical tools, such as SWOT analysis, and bases their work on a comprehensive literature review using secondary sources. However, the essay lacks a clearly defined methodology section, which limits the overall structure and clarity of the research approach. Additionally, the title does not effectively promote the analytical nature of the work, which could have been improved for better alignment with the research question.
