The student effectively incorporated relevant and appropriate source material in their essay, particularly concerning Nike, its emotional branding, and customer loyalty. This is demonstrated through a range of data in the bibliography. The incorporation of source material concerning Nike and its emotional branding is done effectively through footnote references. Additionally, external sources were used to contextualize the topic within a greater business context, as evidenced by the inclusion of material on emotional branding, sustainable branding, and brand activism. However, the student could have provided clearer explanations for technical or subject-specific terms, such as the perception map, to demonstrate their knowledge and understanding of the topic. The tone and style of the essay maintain an academic and analytical level, without being informal, and the use of technical or subject-specific terms is appropriate and not oversaturated.
