The student effectively outlined the topic of their study at the beginning of the essay, clearly stating the research question regarding Lush's decision to leave social media and its impact on brand image. The topic is specific and focused, allowing for an in-depth exploration within the prescribed word limit, and the research question addresses a significant business issue relevant to Business and Management. The student integrated various business management theories and tools, such as SWOT and Forcefield analyses, to support their analysis, which is primarily based on a comprehensive review of secondary sources. However, the essay lacks quantitative data, which could have enhanced the evaluation and analysis of Lush's brand image. Overall, the student demonstrated high-level academic research and writing skills throughout their work.
