The student outlined the topic of their study effectively at the beginning of the essay, clearly stating the aim related to Nike and its marketing campaign, "Risk Everything." The research question is specific and focused, addressing a relevant business problem regarding the campaign's impact on brand image and sales. While the essay's title does not promote an analytical approach, the student demonstrated a strong integration of business management theories and tools throughout their analysis, utilizing a variety of secondary sources and presenting a well-structured methodology. Overall, the student's work is grounded in high-level academic research, showcasing a comprehensive literature review and a focus on quantitative and qualitative analyses that directly support the research question.
