The student effectively outlined the topic of their study at the beginning of the essay, clearly highlighting Chipotle and its corporate social responsibility. The essay's title promotes an analytical work, emphasizing the connection between Chipotle's corporate social responsibility and profits, indicating a need for both qualitative and quantitative analysis. The student's research question is specific and focused on significant business issues related to brand image and profitability, while the methodology demonstrates a consciously planned approach to answer the research question. Additionally, the essay includes a comprehensive literature review based on reputable secondary sources and integrates business management theories and techniques, showcasing high-level research skills and appropriate writing.
