The student has effectively outlined the topic of their study at the beginning of the essay, making its aim clear to the reader, with a specific and focused research question. The essay's title promotes an analytical work, and the research question is directly relevant to Business and Management. The student has chosen a topic and research question that impose on them a need to integrate business management theories, tools, and techniques in the essay, and the essay is mainly based on secondary sources, facilitating both quantitative and qualitative analysis and evaluation. However, the essay lacks an outline of a consciously planned methodology aimed at answering the research question, as the student did not consider the limitations of their methods.
