The student outlines a clear topic at the beginning of the work, making its aim clear to the reader. The title, however, does not promote an analytical nature of the work and is advised to create a stronger link between the concepts. The topic and research question are specific and focused on Google's diversification into wearables and its impact on profitability, addressing a business problem worthy of investigation. The student's question is answerable within the availability of resources and time, and it directly relates to Business and Management, encouraging the integration of relevant theories and techniques. The essay is mainly based on secondary sources, and the research is presented at a high, academic level, using appropriate writing skills. The methodology is well-planned and considers the limitations of the methods.