The student outlines the topic of their study at the beginning of the essay, making its aim clear to the reader. The essay’s title promotes an analytical work, rather than a descriptive one, as it focuses on specific business concepts and a particular company. The research question is specific, detailed, and directly relevant to Business and Management, posing a need to integrate business management theories and techniques. The essay is mainly based on secondary sources, and the student demonstrates high-level academic research skills through a comprehensive literature review. The student provides information from primary research that enhances the secondary data included. However, the student should consider incorporating more quantitative analysis and evaluation to complement the qualitative aspects in the work.
