The student outlined the topic of their study effectively, introducing Starbucks and its global presence while clearly articulating the research question regarding the effectiveness of its marketing strategies in India from 2015 to 2022. The topic is specific and focused, allowing for a thorough exploration within the prescribed word limit. The research question is relevant to Business and Management, requiring the integration of various theories and analytical frameworks. While the essay is based mainly on secondary sources and includes a comprehensive literature review, it lacks an analytical title and a sufficiently developed methodology. Overall, the student demonstrated a clear understanding of the subject matter and employed relevant research to support their investigation.
