The student has outlined a clear and appropriate topic at the beginning of the work, with a specific and focused research question that is answerable within the limitations of resources, time, and word limit. The topic chosen is within the academic scope of Business and Management, and the student primarily uses high-level academic research and writing skills, primarily employing secondary resources. The essay is based on a comprehensive review of the literature on the selected topic and does not heavily rely on questionnaires and/or interviews, ensuring that it does not end up as a practical investigation. The student also outlines a carefully planned methodology and approach to address the research question, demonstrating a strong understanding of the research process.