The student only incorporates source material in their essay that is relevant and appropriate to the posed research question, demonstrating consideration for the general concept of the attractiveness of CSR for customers and including sources that focus on marketing and reporting statistics concerning The Body Shop. The essay also incorporates external sources to set the topic within a greater business context, such as the growth rate of the global cosmetics market and the "ethical customer" model. The tone and style in which the essay is written maintain an academic and analytical level, without being informal, using business-specific terminology and considering aspects like branding, packaging, promotion, brand equity, and customer base. Additionally, the technical or subject-specific terms are only used when necessary and the essay is not oversaturated with them. However, the student is advised to use the (Author, Date) method for in-text citations for better organization and to provide clear explanations for technical or subject-specific terms, such as the marketing mix.
