The student has effectively identified sustainability as the key concept in their Internal Assessment (IA), which is clearly indicated on the title page and thoroughly explored throughout the essay. The analysis focuses on Swapfiets, a single business, and examines how its sustainability goals impact its brand image, providing relevant background information and a clear outline of the issue. However, the research question lacks clarity regarding its temporal focus, and there is insufficient explanation of the methodology used for the investigation. Additionally, the connection between the key concept of sustainability and Swapfiets is not consistently described and analyzed throughout the IA.
