IB Business and Management IA example: To what extent would Shein’s brand image be affected by the creation of a physical shop?

Exemplars

Review

Tutoring

Schools

Research question

Business and Management-SL

Grade

6

Fully verified

Session

May 2024

Current Syllabus

Examiner's summary

Criterion A

3/5

The student has successfully identified the key concept of change, which is clearly indicated on the title page and consistently referenced throughout the Internal Assessment (IA). The research question is forward-looking and focuses on the potential impact of creating a physical store on Shein's brand image. The student effectively based the work around a single business, Shein, providing comprehensive background information and addressing a real business issue related to the syllabus. However, there was a need for a clearer outline of the problem under investigation and an explanation of the methodology used. Despite this, the student adeptly described and analyzed the connection between the key concept of change and Shein's strategic decision throughout the entire IA, integrating relevant frameworks and tools to support their analysis.

Criterion B

2/4

The student included three to five supporting documents in the IA, citing sources such as the SWOT analysis from EdrawMax and a case study from Medium, which enhances the analysis by providing information about Shein's brand image and market strategies. The supporting documents are contemporary, published within a maximum of three years prior to the submission of the IA, with references from 2022, 2023, and 2024. The student labeled each document clearly as "Supporting document 1", "Supporting document 2", and so on, aiding in identifying and referencing the sources throughout the IA. Additionally, the student highlighted the most relevant aspects of each supporting document in yellow highlighter, drawing attention to key points and enhancing the clarity and relevance of the analysis in the IA. However, the student could have improved by ensuring that the supporting documents provide a range of ideas and views regarding the topic and by assessing the validity and reliability of the supporting documents in the methodology.