The student has successfully identified the key concept of creativity, which is clearly indicated on the title page and throughout the work. The research question addresses a backward-looking issue related to Tesla's previous marketing strategies, and the work is based on a single business, Tesla. Additionally, the student has chosen a real business issue that relates to the syllabus and provided background information about Tesla. The student also presents a clear outline of the issue and explains the methodology used to investigate it. Throughout the IA, the student effectively describes and analyzes the connection between creativity and Tesla's marketing strategies.
