The student successfully identifies the key concept of 'change' and highlights it on the title page, meeting the requirement for the key concept criterion. The research question focuses on the future of Havainas' market development into Asia, demonstrating a forward-looking approach. The student also maintains a singular focus on Havaianas as the subject of analysis. Additionally, the student selects a real business issue related to the syllabus and provides background information about the chosen organization. However, the student needs to improve in providing a clear outline of the issue under investigation, explaining the methodology used, and describing and analyzing the connection between the key concept and the organization throughout the entire IA.
