The student has outlined the topic at the beginning of the work, making the purpose of the research clear and appropriate. The chosen topic is specific and focused, allowing for effective treatment within the word limit. The research question is specific, sharply focused, and precisely formulated, aiming to answer a business problem worthy of investigation. The student has also formulated a clear and answerable research question within the limitations of resources, time, and word limit. The topic is set within the academic scope of Business and Management and essentially requires the use of business management theories, tools, and techniques. The student primarily uses secondary resources and employs high-level academic research and writing skills, showing the capability of intellectual discovery and creativity. The essay is based on a comprehensive review of the literature on the topic selected and does not heavily rely on questionnaires and/or interviews. The research conducted supports specific quantitative and qualitative analysis directly related to the research question. However, the student needs to outline a carefully planned methodology and approach to address the research question, including evaluations of the methods in terms of their limitations.
