CUEGIS Essay Criteria and Checklist

Writing a high-scoring CUEGIS Essay seems like a challenge? It shouldn't be! Especially after reading this guide and using Clastify's checklist. Keep reading to learn more about the essay assessment criteria and how to meet them. 

CUEGIS Essay Criteria and Checklist

CUEGIS Essay is an extended response question - a component of Business and Management Paper 2 (section C).  It is graded for 20 points which accounts for 10% of your grade so it is totally worth knowing how to approach it! The assessment consists of the following 5 criteria which equally contribute to your grade:

Criterion A: Knowledge and understanding - 4 points

• The student applies 2 of the CUEGIS concepts: change, culture, ethics, globalization, innovation, or strategy*.  

• Concepts are fully explained. 

• Relevant business and management theory is applied and explained.  

• The language used contains subject-specific terminology. 

• Connections between the concepts and theory are established. 

Criterion B: Application - 4 points 

• 2 CUEGIS concepts are appropriately introduced and explained in reference to the company under investigation. 

• Suitable business and management tools are applied and fully developed. 

• Examples from the company's history and activity are relevant and directly relate to the concepts and tools used. 

Criterion C: Reasoned arguments - 4 points

• The arguments are relevant to the topic of the investigation. 

• The analysis is balanced - arguments explore different practices, weigh up strengths and weaknesses, discuss long and short-term implications, etc. 

• Arguments are backed with concrete examples. 

• The application of examples and their implications are well-explained. 

Criterion D: Structure - 4 points 

• A logical structure is maintained to facilitate reader comprehension. 

• The introduction presents the research question, the organization under study, the concepts, and the thesis statement. 

• The body divided into separate paragraphs includes the application of the concepts and business and management tools and theory, arguments backed with concrete examples, and justifications. 

• The conclusion highlights the key findings: discusses the impact on stakeholder groups, and assesses the thesis statement. 

You can learn more about the CUEGIS Essay format and structure from this post. 

Criterion E: Individuals and the society - 4 points 

• There is a balanced consideration of the company's impact on stakeholders. 

• 2 stakeholder groups are taken into account in the analysis. 

• The impact on both internal and external stakeholders is considered. 

These are all the secrets behind writing a good CUEGIS essay. Make sure to apply the above checklist when writing your own work. Also, here you can find a well-written essay sample for inspiration. 

*If you need guidance with understanding the CUEGIS concepts, we prepared their short descriptions!

• Change involves the ongoing adaptation of business strategies, goals, and processes in response to internal dynamics or external influences. Due to these opposing forces, bringing both advantages and disadvantages, businesses need to manage change to stay competitive.

• Culture shapes the working relationships among internal stakeholders and the ways of interacting with external stakeholders. It covers the collective attitudes, values, goals, and practices of individuals within a business or country. 

• Ethics are the moral principles guiding a firm's decision-making and strategies. It relates to what is deemed right or wrong from the perspective of the society. An ethical business applies these moral principles in all interactions with stakeholders. 

• Globalization results from various economic, social, technological, cultural, and political changes. It refers to the increasing integration and interdependence of world economies, leading to consumers worldwide developing similar habits and tastes. Globalization offers opportunities for business growth but also poses threats to their operations.

• Innovation is crucial for businesses to innovate to keep up with competitive, technologically advanced markets and increasingly sophisticated customers. It is the process of turning new ideas and research into commercial products and processes. 

• Strategy: is an action plan that an organization uses to achieve its objectives, essentially the long-term plans for the business.

Are looking for other IB exemplars? There is a variety of internal assessments, extended essays, and TOK assessment components to choose from on the Clastify website.